By the Oer-IJ language we mean small-scale interventions in the landscape that keep recurring and give the area a certain recognisability. A branding for the landscape as it were. The Oer-IJ language can be of great importance in the recognisability of the area as a whole. It can guide tourism and it can bind village centers to their landscape environment. In addition, a good branding can connect the area with different landscape types and characteristics. We have elaborated on three ideas. These concepts can be further developed as the project progresses.